From Aristotle and Plato to modern brands like Disney and Apple, staging and storytelling have always been central to our experiences. Tune into today’s episode of The Experience Strategy Podcast to find out ways to use these timeless techniques to entice, engage and immerse your customer in your brand’s offerings.
In This Episode:
[00:55] What does economic progression have to do with birthday cakes?
[05:25] What does staging experiences mean?
[06:00] Aristotle and Plato used the same design principles as Apple and Disney.
[08:45] The strategic power of unboxing?
[15:00] One of the biggest mistakes companies are making is thinking that moving customers through phases is the same thing as having a story.
[19:00] Here’s how the Kith brand is selling the lifestyle experience to consumers.
[24:00] Why associating stories with theming is important.
[28:00] What is the Dunder Mifflin phenomenon?
[31:00] What does vibe have to do with the whole experience of a brand?
Key Takeaways:
Staging experiences is thinking about the experience as theater.
There is this innate human need to be a part of an experience and to be on the journey of a story.
One of the key elements of staging an experience is that there needs to be a story and a journey customers want to be a part of.
Disney, like many successful brands, transitioned from “let me show you a story”, to “let me make you a part of this story”.
Links Mentioned:
Kith: https://kith.com/
Cariuma: https://cariuma.com/
Ancient Principles for Staging Modern Experiences