And, But, Therefore With The World’s Most Industrious Storyteller, Park Howell

Experience Strategy Podcast with Stone Mantel

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And, But, Therefore With The World’s Most Industrious Storyteller, Park Howell

Dave Norton

Aug 09, 2023

Do you want to excel through the stories you tell, but find yourself struggling to clarify your message and impact? Our guest today is Park Howell, known as The World’s Most Industrious Storyteller for his track record of growing purpose-driven brands by using the power of story. Listen to learn:

Why stories are the most direct route to empathy
How to make your customer the hero of your story
How to use the ancient ABT (AND, BUT, and THEREFORE) Framework to cast a spell with your story.

Learn more about Park and his work at https://businessofstory.com/

He also hosts the popular weekly Business of Story podcast, is the author of Brand Bewitchery, and co-author of The Narrative Gym for Business.
He joins us today to share one of his most well-knkown frameworks: The ABT framework. AKA AND, BUT and THEREFORE.
Let’s go back to the beginning. What prompted you to look for this framework?

Discussion about this podcast

Experience Strategy Podcast with Stone Mantel

Have you ever had an experience as a customer that left you wondering, “What were they thinking?” The Experience Strategy Podcast has your answer!

We are endlessly curious about what makes great customer experiences and the strategies that successful (and unsuccessful) organizations leverage to create deep and meaningful relationships with their customers. In each episode we explore a notable customer experience through the customer’s perspective to unearth the powerful strategic lessons in these experiences for brands large and small.

Whether you are part of a vast experience strategy team, or you’re a small business owner interested in creating an experience strategy that drives customer loyalty and value, you'll find powerful, actionable CX and employee experience insights in every episode.

The Experience Strategy Podcast is hosted by Dave Norton and Aransas Savas. Dave is an Experience Strategist, the Founder of Stone Mantel, an insights consultancy, and Author. Aransas is a Coach and Experience Designer who has worked with leading consumer-facing brands, to create meaningfully motivating experiences for the last 20 years.

Learn more at https://experiencestrategypodcast.com and https://www.stonemantel.co/

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