Applying the Point of View to the Business Model

Chapter Three: Principle 2—To Be Compelling Requires a Strategic Point of View

Dear Friends,

In the post, I go deeper into how to use a strategic point of view statement to guide business model design. One thing that I didn’t write in the post but should seem obvious at this point is that experience strategy is about a holistic look at the business. Too often, the people who create the customer experience are involved solely in des…