Welcome to The Experience Strategist

I am Dave Norton, the CEO and Principal of Stone Mantel, The Experience Strategy Company. For almost 30 years, I’ve coached and guided many of the world’s top companies to create experiences that are meaningful and valuable for their customers, their employees, and the company.

In this newsletter, you’ll learn how I’m redefining journey maps, how you can create experiences that will be perceived as time well spent, how to align business models with experiences, and much more. These frameworks and principles are all designed to drive value, not just for your bottom line, but also for your customer.

I've launched this Substack Newsletter to share the powerful frameworks I've utilized with my clients, introduce the newest ones I'm developing, and foster meaningful conversations about experience strategy with clients, friends, and colleagues.

I hope you’ll engage in a conversation with me and other experience strategists here so that we can collectively improve the experience economy to regain the customer trust that has been eroded over the last 30 years. 

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