Really insightful! In a world of goods and services, consistency is key. In a world of experiences and transformations, novelty becomes more important. Hence the focus on a Point of View over differentiation to ensure a company is always connected to the future.
You said it better than I did! That's right.
Really insightful! In a world of goods and services, consistency is key. In a world of experiences and transformations, novelty becomes more important. Hence the focus on a Point of View over differentiation to ensure a company is always connected to the future.