Digital Experience Strategy and the Role of AI

Experience Strategy Podcast with Stone Mantel

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Digital Experience Strategy and the Role of AI

Dave Norton

May 31, 2023

Dutta Satadip is the Chief Customer Officer at ActiveCampaign, former Global Head of Customer Operations at Pinterest, and Director of Customer Success for the Americas region at Google. Today he joins us on The Experience Strategy Podcast to share his predictions for the future of digital experience strategies and the role AI should play in customer experience in our roadmaps.

Tune in to learn the three phases of data design for CX

Understand the customer context
Automate based on context
Use that to predict your customers’ needs

While we won’t get it right for every customer every time, Hear how companies like Amazon, Netflix, and Google use AI-assisted data to be more right more of the time.

Discussion about this podcast

Experience Strategy Podcast with Stone Mantel

Have you ever had an experience as a customer that left you wondering, “What were they thinking?” The Experience Strategy Podcast has your answer!

We are endlessly curious about what makes great customer experiences and the strategies that successful (and unsuccessful) organizations leverage to create deep and meaningful relationships with their customers. In each episode we explore a notable customer experience through the customer’s perspective to unearth the powerful strategic lessons in these experiences for brands large and small.

Whether you are part of a vast experience strategy team, or you’re a small business owner interested in creating an experience strategy that drives customer loyalty and value, you'll find powerful, actionable CX and employee experience insights in every episode.

The Experience Strategy Podcast is hosted by Dave Norton and Aransas Savas. Dave is an Experience Strategist, the Founder of Stone Mantel, an insights consultancy, and Author. Aransas is a Coach and Experience Designer who has worked with leading consumer-facing brands, to create meaningfully motivating experiences for the last 20 years.

Learn more at https://experiencestrategypodcast.com and https://www.stonemantel.co/

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