Disrupting Big Pharma With Patient Experience

Experience Strategy Podcast with Stone Mantel

1×

0:00

Current time: 0:00 / Total time: -35:34

-35:34

Disrupting Big Pharma With Patient Experience

Dave Norton

Dec 22, 2021

Veteran researcher and pharmacist Kevin Asher knows the pharmaceutical industry inside out. Today he joins us to discuss innovative digital solutions that were born during the pandemic, industry breakthroughs, and the patient data powering the most valuable patient experiences.

In This Episode:

[03:49] How has the pharmaceutical industry’s focus shifted over the last sixteen years? What has changed?
[06:58] Kevin shares what he believes is the biggest area of growth for the pharmaceutical industry.
[07:55] An industry breakthrough for treating chronic musculoskeletal pain has just been licensed by the FDA.
[09:00] How can patient care be improved through digital solutions?
[10:01] What is inspiring Pharma to make these shifts after many years of the same approaches to patient care?
[15:00] Dave touches on how regulated our healthcare system is and how technology is challenging the system.
[17:47] Kevin answers the question, “Why would pharma need to collect data about patients using their products?”
[27:01] How have collaborative studies on patient experience affected how new clinical trials are being designed?
[33:00] How has the pandemic challenged the status quo of the patient experience?

Key Takeaways:

The thinking behind patient care no longer focuses on a magic pill or magic injection, but rather on collaborative studies on patient experience.
Digital interventions are meant to create more access to resources for patients and consumers within the healthcare industry.
The pandemic has opened up many doors for the healthcare system to rethink some out of date regulations and systems to help modernize the patient experience.

Bio: Kevin Asher

Kevin Asher is a UK registered pharmacist who has spent the last 16 years in the Pharmaceutical Industry, primarily in the Medical departments of the business focused on generating, interpreting and communicating clinical data. Since 2019 he has been focusing on how digital solutions can improve patient care and result in better communications with healthcare practitioners.

Discussion about this podcast

Experience Strategy Podcast with Stone Mantel

Have you ever had an experience as a customer that left you wondering, “What were they thinking?” The Experience Strategy Podcast has your answer!

We are endlessly curious about what makes great customer experiences and the strategies that successful (and unsuccessful) organizations leverage to create deep and meaningful relationships with their customers. In each episode we explore a notable customer experience through the customer’s perspective to unearth the powerful strategic lessons in these experiences for brands large and small.

Whether you are part of a vast experience strategy team, or you’re a small business owner interested in creating an experience strategy that drives customer loyalty and value, you'll find powerful, actionable CX and employee experience insights in every episode.

The Experience Strategy Podcast is hosted by Dave Norton and Aransas Savas. Dave is an Experience Strategist, the Founder of Stone Mantel, an insights consultancy, and Author. Aransas is a Coach and Experience Designer who has worked with leading consumer-facing brands, to create meaningfully motivating experiences for the last 20 years.

Learn more at https://experiencestrategypodcast.com and https://www.stonemantel.co/

Listen on