How Empathy Can Save Your Business with Dr. Natalie Petouhoff

Experience Strategy Podcast with Stone Mantel

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How Empathy Can Save Your Business with Dr. Natalie Petouhoff

Dave Norton

Feb 28, 2024

Dr. Natalie Petouhoff is the author of the award-winning WSJ best-selling book Empathy in Action. She guides brands to see empathy as a business construct that helps them reduce costs and increase value because they are delivering great customer and employee experiences.

In this episode of The Experience Strategy Podcast, we explore the transformative power of empathy and its crucial role in shaping exceptional experiences for employees and customers.

Check out Dr. Petouhoff’s book here. To dive deeper into the world of creating memorable experiences that drive customer loyalty and growth, follow Joe Pine and read his groundbreaking book, The Experience Economy.

To access the transcripts for this episode, click here.

Discussion about this podcast

Experience Strategy Podcast with Stone Mantel

Have you ever had an experience as a customer that left you wondering, “What were they thinking?” The Experience Strategy Podcast has your answer!

We are endlessly curious about what makes great customer experiences and the strategies that successful (and unsuccessful) organizations leverage to create deep and meaningful relationships with their customers. In each episode we explore a notable customer experience through the customer’s perspective to unearth the powerful strategic lessons in these experiences for brands large and small.

Whether you are part of a vast experience strategy team, or you’re a small business owner interested in creating an experience strategy that drives customer loyalty and value, you'll find powerful, actionable CX and employee experience insights in every episode.

The Experience Strategy Podcast is hosted by Dave Norton and Aransas Savas. Dave is an Experience Strategist, the Founder of Stone Mantel, an insights consultancy, and Author. Aransas is a Coach and Experience Designer who has worked with leading consumer-facing brands, to create meaningfully motivating experiences for the last 20 years.

Learn more at https://experiencestrategypodcast.com and https://www.stonemantel.co/

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