The Experience Strategist

The Experience Strategist

In the Intelligent Era, Companies Will Still Need Customers

Chapter 8: People Want Genius Experiences that Give Them Superpowers

Dave Norton's avatar
Dave Norton
Jun 23, 2025
∙ Paid

When I listen to business leaders talk about what they plan to do with AI it all sounds the same. They plan to deploy AI to gain efficiencies. They want a smaller workforce. They seem convinced that AI will dramatically reduce the need for knowledge workers. They would dearly like to eliminate call centers. Maybe get rid of HR. Automate more of marketin…

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