Modes Series, Episode 6: Modes vs Moments, The Impact on Design Thinking

Experience Strategy Podcast with Stone Mantel

1×

0:00

-38:15

Modes Series, Episode 6: Modes vs Moments, The Impact on Design Thinking

Dave Norton

Oct 12, 2022

In this episode, we explore the difference between moments and modes with Justin Kirby and how they intersect with design, marketing, innovation, sustainability and technology. Tune in to discover how modes can trigger greater customer empathy and understanding about your jobs to be done. You’ll also hear how this leads to greater self-awareness for customers, companies, and company culture- and how that can create more impact for your bottom line.

Key takeaways

For people who design for moments, thinking in terms of modes can be a powerful paradigm shift
Modes fit into the design thinking tradition because they build empathy
Companies can support customer purpose through modes
Empowering employees to identify their optimal work modes, can improve cross-functional empathy and effectiveness

Discussion about this podcast

Experience Strategy Podcast with Stone Mantel

Have you ever had an experience as a customer that left you wondering, “What were they thinking?” The Experience Strategy Podcast has your answer!

We are endlessly curious about what makes great customer experiences and the strategies that successful (and unsuccessful) organizations leverage to create deep and meaningful relationships with their customers. In each episode we explore a notable customer experience through the customer’s perspective to unearth the powerful strategic lessons in these experiences for brands large and small.

Whether you are part of a vast experience strategy team, or you’re a small business owner interested in creating an experience strategy that drives customer loyalty and value, you'll find powerful, actionable CX and employee experience insights in every episode.

The Experience Strategy Podcast is hosted by Dave Norton and Aransas Savas. Dave is an Experience Strategist, the Founder of Stone Mantel, an insights consultancy, and Author. Aransas is a Coach and Experience Designer who has worked with leading consumer-facing brands, to create meaningfully motivating experiences for the last 20 years.

Learn more at https://experiencestrategypodcast.com and https://www.stonemantel.co/

Listen on