Of Tesla, Toyota, and Taylor Swift

Chapter Three: Principle 2—To Be Compelling Requires a Strategic Point of View

Dear Friends,

I am having so much fun writing these initial installments for chapter 3. Remember, my focus is on what makes your business model compelling. And in this installment, I start to articulate why experience strategy is not the delivery of a brand promise. In fact, the promise of an experience is a point of view.

So fun!