Stop Designing for the Ideal and the Permanent

Chapter 2: Principle 1 - Growth comes by Capturing Situational Markets

Dear friends,

Today’s post is for all of you experience designers out there. We have a tendency—actually it’s a belief—to design experiences for the ideal customer, the ideal moment, the ideal market. And when we do, we attempt to make those solutions permanent.

This mindset is detrimental to growth. I’m not reiterating the importance of being agile or…