The Difference between the Innovator and the Experience Strategist

Chapter Four: Principle 3—Customers need the Whole Job to Get Done

Dear Friends,

Today’s post is the last—for now—in chapter 4. I hope you will agree that the ‘whole’ JTBD is not the same as the ‘big’ JTBD. I’ve tried to address the topic from multiple angles. Nor is the experience strategists the same as the innovator. Of course, there is some overlap, but the innovation role is distinct from the experience strategist.