The Experience Strategy Masterclass Starts in April
To Celebrate 20 Years of Collaboratives
Dear Friends,
This year Stone Mantel turns 20. And to celebrate, we will have some special things we are doing for our clients and Collaboratives members. As a part of this year’s celebration, I am leading a Masterclass in April that is free to all current and past Collaborative members—and those they invite to participate.
If you are an alum of the Collaboratives, join us in April! And share with your friends.
Sign up here!
If you are someone who wants to be a part of the Masterclass but haven’t been in the Collab, we can introduce you to our Collab friends! Just send me a note on Substack and we will find someone to share their invite with you.
Okay, so what will we be doing in the April Masterclass? So much!
Every Tuesday and Thursday at 12 pm ET in April, I will be leading Masterclass sessions on some of the most important insights from the Collaboratives over the last twenty years. For those of you who haven’t been a part of the program, we do primary research and thought leadership work to identify the near future needs of customers. We help experience strategists develop a future-focused strategic point of view regarding their customers. And we create experience strategies that will help a company maximize value for customers and for the company.
In this Masterclass we will cover topics like:
What is Experience Strategy?
Growth Comes From Capturing Situational Markets
To Be Compelling Requires a Strategic Point of View
Customers Need the Whole Job to Get Done
Value is in Time Spent
People Spend Most of Their Time in Modes
Life Systems Help People Create Balance
People Want Genius Solutions that Give Them Superpowers
For twenty years we’ve been helping experience strategists think about where the customer is headed. Come celebrate with me and our team the twenty years of Stone Mantel. Come learn how you can keep your company ahead of the changing marketplace of experiences.
Questions?
1. Is there a cost? No. But you do need to sign up here.
2. Can anyone sign up? You can only participate if you are a Collaboratives member or a Collaboratives member invites you. If you don’t know a current or past member, reach out and we will introduce you to them.
3. Do I have to participate in all of the sessions if I sign up? Nope. We know people are busy. Come to as many as you can. But no pressure if you have to miss!
Sign up here!
Send me a reply or comment on the post with additional questions.