The Future of Smart Fashion

Experience Strategy Podcast with Stone Mantel

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The Future of Smart Fashion

Dave Norton

Nov 03, 2021

In today’s episode, we imagine a world in which consumers have the knowledge and power to comprehend the impact of our garments throughout their life cycles. We are joined by Amy Lee, the Senior Trends and Insights Manager at Avery Dennison to learn the research, applications, and benefits of smart fashion technology like RFID. Listen in to learn how a little bit of data in just the right place can impact society as a whole. You don’t want to miss this one!

In This Episode:

[03:41] Introducing Amy, Avery Dennison, and RFID.
[07:13] Building trust and enabling circularity through smart technology.
[15:36] The evolution of repairing and reusing clothing.
[19:24] Consumer trends and paving the way for conscious manufacturing and transparency.
[25:01] How the entire system can benefit from using digital triggers.
[28:12] Using smart technology to be smarter, more responsible members of this planet.

Key Takeaways:

Attaching a digital identification or a digital passport to a product means that you can have all of the content of the product be verified and accurate, in addition to maintaining a connection with consumers even after the point of sale.
Smart technology builds trust and loyalty by giving consumers the knowledge and power to care for their garments long after purchasing.
Consumers are increasingly skeptical of greenwashing claims, and using digital triggers paves the way for more conscious manufacturing in all categories, not just retail.
Using a digital trigger as simple and accessible as a QR code on a label is really powerful in terms of being more responsible members of this planet.

Bio

Amy Lee is the Senior Trends and Insights Manager for apparel at global materials science company Avery Dennison. Amy specialises in research and creation of forward-thinking content to inspire branding products and solutions for apparel and footwear markets. With a background in textile design and 12 years of experience in the fashion industry, she has worked with both large-scale brands and emerging designers across the globe to collaborate and drive conscious decision-making.

https://www.averydennison.com/en/home.html

Links Mentioned:

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Experience Strategy Podcast with Stone Mantel

Have you ever had an experience as a customer that left you wondering, “What were they thinking?” The Experience Strategy Podcast has your answer!

We are endlessly curious about what makes great customer experiences and the strategies that successful (and unsuccessful) organizations leverage to create deep and meaningful relationships with their customers. In each episode we explore a notable customer experience through the customer’s perspective to unearth the powerful strategic lessons in these experiences for brands large and small.

Whether you are part of a vast experience strategy team, or you’re a small business owner interested in creating an experience strategy that drives customer loyalty and value, you'll find powerful, actionable CX and employee experience insights in every episode.

The Experience Strategy Podcast is hosted by Dave Norton and Aransas Savas. Dave is an Experience Strategist, the Founder of Stone Mantel, an insights consultancy, and Author. Aransas is a Coach and Experience Designer who has worked with leading consumer-facing brands, to create meaningfully motivating experiences for the last 20 years.

Learn more at https://experiencestrategypodcast.com and https://www.stonemantel.co/

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