The Size of the Job to be Done Depends on the Customer and the Company
Chapter Four: Principle 3—Customers need the Whole Job to Get Done
Dear Friends,
Today we delve into one of the big challenges for experience strategists: how to prioritize which job to be done is the most important for a company to focus on. And I show how chapters two and three relate to chapter four.
Some have asked why I started with situational markets and point of view before focusing on jobs to be done. Hopefully…
