What Clayton Christensen Meant with His Milkshake Example

Chapter 2: Principle 1—Growth comes by Capturing Situational Markets

Hello All,

Many of you are likely familiar with Clayton Christensen’s milkshake example, but you may not have thought about the implications for what a market is. In my first section of chapter 2, I wrote about the blinders companies have on regarding their customers. Today, I’m using an example that many people know to show that situational markets hav…