What Drives Loyalty Today is Personal Performance
Chapter Three: Principle 2—To Be Compelling Requires a Strategic Point of View
Dear Friends,
In today’s installment, I want to go deeper into the argument that there is something that comes before brand strategy. It’s not just that companies who are successful have a point of view, it’s that customers have changed. Attitudes toward brands have morphed from brand identity to personal performance branding. This shift creates an exte…
