Who Sees the Whole Job to Get Done?

Chapter Four: Principle 3—Customers need the Whole Job to Get Done

Dear Friends,

Today is the start of chapter 4 in the Experience Strategy Book Project. Most companies understand why they need to focus on the customer and are aware of the idea of jobs to be done. This chapter is not to remind them of that.

Instead, I want to focus on what’s missing from customer-centricity work today. No one seems to be focused on alig…