Brand v Experience with Catherine Clark
In preparation for Chapter 3
Friends,
Today I want to share a podcast that Aransas and I hosted with our friend and guest, Catherine Clark. Catherine is a world renown brand strategists and last year we sat down to talk about the differences between brand strategy and experience strategy.
I don’t know if I agree with Catherine that experience strategy is a bottom up discipline while brand strategy is a top down strategy. Still, this conversation has informed my thinking for the Experience Strategy book.
The Experience/Brand Strategy Dance with Catherine Clark
Experience Strategy and Branding Strategy sometimes reference similar ideas and frameworks, but often don’t complement one another in execution, for the good of the customer. Catherine is the Co-Founder of the branding agency, clarkmcdowall. Catherine has been a thought leader in brand strategy, architecture and innovation since the 90’s. Her work is bu…