Brand v Experience with Catherine Clark

In preparation for Chapter 3

Friends,

Today I want to share a podcast that Aransas and I hosted with our friend and guest, Catherine Clark. Catherine is a world renown brand strategists and last year we sat down to talk about the differences between brand strategy and experience strategy.

I don’t know if I agree with Catherine that experience strategy is a bottom up discipline while brand strategy is a top down strategy. Still, this conversation has informed my thinking for the Experience Strategy book.