Combining Data Experience Design and Journey Mapping
Is your customer journey map outdated? Discover how Data Experience Design can revolutionize your approach to customer-centricity. Learn to anticipate needs, close the thought-action gap, and stay ahead in the AI and AR/VR area. Upgrade your strategy - click the link below to read my latest blog post.
Is your journey map helping customers close the gap between thought and action? If not. it might be time for an update.
Are you interested in knowing how we can help you update your customer journeys? Leave a comment below.
Gone are the days when customers simply had needs and businesses reacted. Today's tech-savvy consumers expect:
✅ Anticipation of needs
✅ Solutions before problems arise
✅ Instant action without multiple steps
Is your business still stuck in the old model? Learn how to evolve your customer journey mapping for the age of smart tech. Stay ahead of the curve!
Is your customer journey map ready for the AI revolution?
Our friends at Qualtrics are showing us how AI is transforming customer support, but are you prepared to leverage it? At Stone Mantel, we specialize in Data Experience Design - the key to unlocking AI's full potential in your CX strategy.
Don't just react to your customers needs - anticipate them. Let us help you evolve beyond traditional journey mapping and close the gap between your customer's thoughts and actions.
Are you ready to supercharge your CX with AI-driven insights? Read the article below!
At Stone Mantel, we're always striving to understand the evolving landscape of customer experience. We want to hear from you: What's the biggest hurdle in your customer journey strategy?
Take this quick poll to share your insights. Whether it's anticipating needs, connecting data, updating journey maps, or implementing AI, your input helps us shape the future of Data Experience Design.
Your challenges drive our innovations.
Is your customer journey map missing the point? 🚽
This brilliant cartoon by
(The Marketoonist) perfectly captures a common pitfall in traditional journey mapping. While we're busy plotting awareness, interest, and purchase stages, real customers have immediate, practical needs we might be overlooking.At Stone Mantel, we believe in Data Experience Design that anticipates and addresses actual customer needs in real-time. Don't just map the journey - design experiences that truly matter.
Ready to rethink your approach to customer experience? Let's talk about creating journey maps that lead to the solutions your customers are really looking for - even if it's just directions to the restroom.
Revolutionize Your Customer Experience with Data Experience Design 🔄
At Stone Mantel, we've distilled a decade of research into this powerful framework. Our Data Design Framework isn't just about collecting data - it's about creating a seamless cycle of understanding, anticipation, and action.
Key elements:
🧠 Know the jobs your customers want to get done
🤝 Encourage data sharing through smart techniques
📊 Analyze data to support customers at the point of use
🔮 Use insights to anticipate future needs
This isn't your standard journey map. It's a dynamic system that closes the gap between customer thought and action. Ready to transform how you use data to drive exceptional experiences?
Learn more about our Data Experience Design approach and how it can revolutionize your customer interactions.
At Stone Mantel, we believe that the key to creating transformative products and services lies in deeply understanding and anticipating the needs of our customers. By putting ourselves in their shoes and thinking critically about their daily experiences, we can unlock new opportunities for innovation and growth.
So today, we challenge you to take a closer look at a product you use every day - whether it's your smartphone, your favorite coffee mug, or your go-to software tool. Ask yourself:
What pain points or frustrations do I encounter when using this product?
How could this product be designed to better meet my needs and preferences?
What features or functionalities would make this product more intuitive, efficient, or delightful to use?
This quick tip focuses on a crucial aspect of Data Experience Design: using data to streamline customer journeys and close the gap between customer thought and action.
As highlighted in my recent article on combining Data Experience Design and Journey Mapping, customers now expect their technology to anticipate their needs before they even realize them.
This approach embodies the principle of closing the gap between thought and action. Instead of waiting for the customer to realize there's a problem (heavy traffic) and then decide how to solve it (find an alternate route), your system anticipates the need and provides a solution proactively.
At Stone Mantel, we've developed frameworks that help companies implement these anticipatory features effectively. By focusing on the job to be done and using data at the point of use, we help create experiences that truly anticipate customer needs.