I agree with you regarding segmentation and messaging. Attitudinal segmentation is a great marketing tool. It's not a great experience tool. Hence the distinction.
Very interesting Dave. Certainly a different lens. I like the concept of the what before the who. I think the ‘why’ is a motivational factor for a potential customer to turn the need/jobs to be done into an actionable behaviour. I still also think that if possible segmenting the market after identifying the what can go beyond for just messaging purposes. Call it the tribal pull. It’s almost subconscious.
I agree with you regarding segmentation and messaging. Attitudinal segmentation is a great marketing tool. It's not a great experience tool. Hence the distinction.
Very interesting Dave. Certainly a different lens. I like the concept of the what before the who. I think the ‘why’ is a motivational factor for a potential customer to turn the need/jobs to be done into an actionable behaviour. I still also think that if possible segmenting the market after identifying the what can go beyond for just messaging purposes. Call it the tribal pull. It’s almost subconscious.
Looking forward to your next segment