That is certainly how Clayton Christensen would have talked about markets. But Christensen wasn't focused on context, customization, and environment. He used to say that sending a message is the same job to be done regardless of whether it was delivered by Roman chariot or email. I beg to differ. I think the situation the individual finds themselves in bears heavily on the job to be done. Moreover, the company that doesn't understand the situation are likely to create one type of hammer and believe they can hit any nail.
Would it be appropriate to take what you describe as 'situational markets' and define them as 'job markets'? (i.e., people who share similar jobs needing to be done)
That is certainly how Clayton Christensen would have talked about markets. But Christensen wasn't focused on context, customization, and environment. He used to say that sending a message is the same job to be done regardless of whether it was delivered by Roman chariot or email. I beg to differ. I think the situation the individual finds themselves in bears heavily on the job to be done. Moreover, the company that doesn't understand the situation are likely to create one type of hammer and believe they can hit any nail.
Would it be appropriate to take what you describe as 'situational markets' and define them as 'job markets'? (i.e., people who share similar jobs needing to be done)