Defining a Situational Market
Chapter 2: Principle 1—Growth comes by Capturing Situational Markets
Dear Friends, here’s the next installment in chapter 2. At the end of this post, I include the links to chapter 1 and chapter 2. More to come on Monday! Have a great weekend.
Oh, and if you haven’t done so, please take a moment to take our survey about value creation and experience strategy.



