Defining Customer Journey Mapping: Make Your Journey Maps Useful Again With a Few Simple Questions
theexperiencestrategist.substack.com
One of the greatest things that experience strategists have done to transform companies into customer-centered businesses is to invent the journey map, but now, thanks to their pervasiveness, journey maps have become problematic in many organizations.
Defining Customer Journey Mapping: Make Your Journey Maps Useful Again With a Few Simple Questions
Defining Customer Journey Mapping: Make Your…
Defining Customer Journey Mapping: Make Your Journey Maps Useful Again With a Few Simple Questions
One of the greatest things that experience strategists have done to transform companies into customer-centered businesses is to invent the journey map, but now, thanks to their pervasiveness, journey maps have become problematic in many organizations.