LOVE this quote: "the data companies collect about their customers should be used to make the experience better for the customer. It seems so obvious but so many companies do just the opposite. They use the data they collect to monetize the customer, not to create more value for the customer."
LOVE this quote: "the data companies collect about their customers should be used to make the experience better for the customer. It seems so obvious but so many companies do just the opposite. They use the data they collect to monetize the customer, not to create more value for the customer."