However, does the guest want to use airbnb as their trip management (or even “community” tool. It seems guests prefer an agnostic solution for that or compartmentalize “each to his own” and have a planing tool that operates across all booking platforms?
Also, although I too share that, compared to cruise line vetting/approval “we will wait for you”, airbnb have the brand positioning to suggest it is personal and local. However, they’ve excluded the property host from benefiting from suggesting/influencing sale of experiences on the platform … so hosts will (continue) to suggest other in destination platforms that gives them a kick back … and guests will support that because locals economy os further supported.
It will be interesting to see, along with stock price performance is property and experiences host retention and/or churn as airbnb (and other OTAs dependent on 3rd party suppliers) survive as OTAs unilaterally bring in less favorable cancelation and payment policies to suppliers “because these sell more” / show up more in search results by clients. Education will occur all round.
Many people will prefer that, yes, but if Airbnb provides the full capability for an operational transformation platform, I think it will gain a lot more business from both sides of the platform, and more customers and hosts as well.
Yes- excellent points and we will definitely be watching and learning. For this to payoff as hoped for, they’ll need to reward hosts, travelers, experience providers, AND shareholders.
However, does the guest want to use airbnb as their trip management (or even “community” tool. It seems guests prefer an agnostic solution for that or compartmentalize “each to his own” and have a planing tool that operates across all booking platforms?
Also, although I too share that, compared to cruise line vetting/approval “we will wait for you”, airbnb have the brand positioning to suggest it is personal and local. However, they’ve excluded the property host from benefiting from suggesting/influencing sale of experiences on the platform … so hosts will (continue) to suggest other in destination platforms that gives them a kick back … and guests will support that because locals economy os further supported.
It will be interesting to see, along with stock price performance is property and experiences host retention and/or churn as airbnb (and other OTAs dependent on 3rd party suppliers) survive as OTAs unilaterally bring in less favorable cancelation and payment policies to suppliers “because these sell more” / show up more in search results by clients. Education will occur all round.
Many people will prefer that, yes, but if Airbnb provides the full capability for an operational transformation platform, I think it will gain a lot more business from both sides of the platform, and more customers and hosts as well.
Yes- excellent points and we will definitely be watching and learning. For this to payoff as hoped for, they’ll need to reward hosts, travelers, experience providers, AND shareholders.