Vic I agree with the aim that you've described: that we are continuously trying to solve the problems they have in better ways. The company's challenge is that the wrong paradigms are affecting the way we see the customers problems. We think only certain customers have certain problems (chapter 2) because of how we see our customers. We think that what creates value is the stories that people tell themselves about the brand (chapter 3). And so forth. We cannot be strategic until we change the paradigms that undergird our assumptions about value creation.
Experience strategy sounds like a much better approach than the traditional brand strategy.
I have a question about the point of maintaining value over time. The comparison table says that experience strategy does it through new and unique experiences.
I can see how experience adds value. However, isn't value truly created by solving a problem for the user? Subsequently, it's maintained by continuing to solve that problem in better ways and via better experiences.
If this is the case, wouldn't the goal of experience strategy be to define the choices we need to make that continuously improve how the problem is being solved? Curious to hear your thoughts.
Vic I agree with the aim that you've described: that we are continuously trying to solve the problems they have in better ways. The company's challenge is that the wrong paradigms are affecting the way we see the customers problems. We think only certain customers have certain problems (chapter 2) because of how we see our customers. We think that what creates value is the stories that people tell themselves about the brand (chapter 3). And so forth. We cannot be strategic until we change the paradigms that undergird our assumptions about value creation.
Experience strategy sounds like a much better approach than the traditional brand strategy.
I have a question about the point of maintaining value over time. The comparison table says that experience strategy does it through new and unique experiences.
I can see how experience adds value. However, isn't value truly created by solving a problem for the user? Subsequently, it's maintained by continuing to solve that problem in better ways and via better experiences.
If this is the case, wouldn't the goal of experience strategy be to define the choices we need to make that continuously improve how the problem is being solved? Curious to hear your thoughts.