I think the 'mean' reality of AI (until it does 'think', if ever) is an excellent opportunity for brands to stand out in experiences. And they will need to - when consumer-side AI agents become common ONLY brands that stand out in their experience model will stand out in the face of AI agents commoditising everything to the lowest common denominator. Nice article.
I think the 'mean' reality of AI (until it does 'think', if ever) is an excellent opportunity for brands to stand out in experiences. And they will need to - when consumer-side AI agents become common ONLY brands that stand out in their experience model will stand out in the face of AI agents commoditising everything to the lowest common denominator. Nice article.
Thanks Michael. And I agree. Being unique and new is the only way to stay away from losing your business model.