The TWS Metric: How to Measure Meaningful Experiences

Chapter Five: Principle 4—Value is in Time Spent

Dear Friends,

This is one of my favorite topics to write about: time value. It’s obvious that what you measure will be what you design for. Even while we are transitioning to a world of intelligent experiences, there’s still much that needs to be done to evaluate the experiences that customers have. And sometimes the best way improve the experience is to…