What Clayton Christensen and I Talked about 12 Years Ago

Chapter Four: Principle 3—Customers need the Whole Job to Get Done

Dear Friends,

Many of you know who Clayton Christensen was: a Harvard professor who introduced the world to disruptive innovation and became the most important advocate for jobs to be done thinking of our day. In this post, I will share a bit about our conversations regarding the whole job to get done.