What is a Strategic Point of View?
Chapter Three: Principle 2—To Be Compelling Requires a Strategic Point of View
Dear Friends,
I hope you’ll find this installment useful. It’s a very simple way to get started developing a strategic point of view. But remember, your strategic point of view will only work if you do the primary research first to ensure it’s built around what people actually do.
If you have read the previous installments in this chapter, please jump t…
