Your Solution Should Fit Within a Customer’s Life System

Chapter Four: Principle 3—Customers need the Whole Job to Get Done

Dear Friends,

In my last Experience Strategy book post, I described the basic requirements of functional, emotional, social, and aspirational jobs to be done. In this post, I describe a new JTBD type—one that you have probably never thought about. Read on. I think you’ll have an aha about your own life, and your company’s experience strategy.

And please …