That's a really good point, Steve. I think there are two opportunities: one is to find situations with staying power. The other is to maximize revenue from transitory situations. Both require a kind of scalability that most companies, certainly not Peloton, don't currently have.
I me, Peloton over invested in a trend, not situation. A situation, in my humble opinion, is the reasoning. A trend is constrained by time, while a situation is a state or a recurring state. Just as holiday displays are situational and spur holiday shopping due to their recurring state that affects humans emotionally.
Peloton played a trend like a state.
Tesla has done the same.
EVs may be trending, but the situation isn’t sticking. That’s why 50% of ev buyers now want to trade in for a gas.
Someone like Jobs, Disney, etc. are masters at looking past trends and seeing the new states.
Dave, I wonder if there is value in companies identifying situations/JTBDs that have staying power? You need to match you level of investment in a situational market with the expected life of the situation. As an example, see the collapse of Pelaton which over invested in a situational market.
That's a really good point, Steve. I think there are two opportunities: one is to find situations with staying power. The other is to maximize revenue from transitory situations. Both require a kind of scalability that most companies, certainly not Peloton, don't currently have.
I me, Peloton over invested in a trend, not situation. A situation, in my humble opinion, is the reasoning. A trend is constrained by time, while a situation is a state or a recurring state. Just as holiday displays are situational and spur holiday shopping due to their recurring state that affects humans emotionally.
Peloton played a trend like a state.
Tesla has done the same.
EVs may be trending, but the situation isn’t sticking. That’s why 50% of ev buyers now want to trade in for a gas.
Someone like Jobs, Disney, etc. are masters at looking past trends and seeing the new states.
Literally visionary!
Dave, I wonder if there is value in companies identifying situations/JTBDs that have staying power? You need to match you level of investment in a situational market with the expected life of the situation. As an example, see the collapse of Pelaton which over invested in a situational market.